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How to Shop Consciously

  If you're reading this, chances are you are at least mildly aware of the devastating social and environmental effects of the fashion industry. One of the most common questions I get from friends and acquaintances is, "How can I make a difference?"  The idea of suddenly becoming a "sustainable shopper" from one day to the next is definitely overwhelming. Don't worry. It's not that scary. You can start feeling great about your shopping decisions just by asking yourself a few simple questions the next time you want to buy something: 1. Do I really need it? One of the most effective ways to reduce your negative impact is to simply Shop Less. We have all been guilty of impulse...

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