If you're reading this, chances are you are at least mildly aware of the devastating social and environmental effects of the fashion industry. One of the most common questions I get from friends and acquaintances is, "How can I make a difference?"
The idea of suddenly becoming a "sustainable shopper" from one day to the next is definitely overwhelming. Don't worry. It's not that scary. You can start feeling great about your shopping decisions just by asking yourself a few simple questions the next time you want to buy something:
1. Do I really need it?
One of the most effective ways to reduce your negative impact is to simply Shop Less. We have all been guilty of impulse shopping. Pulling the trigger on a flashy, cheap top is tempting, but those decisions add up (on your credit card bill and eventually in a landfill). Spend your hard-earned money on items that look great with many things you own, and that you can see yourself wearing for years to come.
2. Does it need to be new?
If the answer is no, consider a Vintage or Thrifted option. You could spend a thrilling afternoon, searching for treasures at your local vintage/thrift store, or search for pre-owned designer garments online. Vintage pieces are especially exciting because you often end up with a piece that is unique and better constructed than most items you can buy new these days.
3. Can I buy it ethically?
We exist for the sole purpose of giving you more options to find beautiful ethical fashion. Fortunately, more and more designers are choosing to produce their clothing in a sustainable way. We recommend following some sustainable fashion blogs, to stay up to date on the latest in conscious shopping. And whether it's thrifted or new, Make It Last.
So, there you have it! Three simple questions. Not so hard, right?